“Qualified leads and the resulting opportunities are an important starting point for clarifying the relevance of marketing. In practice, however, more is needed to establish marketing as a key strategic function. The 6-pillar method provides orientation and structure along the way”
Sven Bedö
Head of Global Marketing Flottweg SE
Establishing marketing as a value driver
Actively helping to shape the company, being involved at an early stage and acting as a sought-after source of inspiration. This is what many marketing managers want, combined with relevance and the awareness of making a difference.
What exactly does it take to establish marketing as a key strategic function? What are the biggest levers for making marketing more relevant, measurable and effective internally? What does this mean for me and my team in terms of attitudes, thought patterns and internal communication?
Many questions to which the 6-pillar method provides an answer. It was developed on the basis of decades of experience, years of extensive research and countless discussions with managing directors, sales managers and, of course, marketers. As an operational, scalable framework for action, it shows where marketing teams are already doing well and where there is a need for action. It is not about extra effort, but about structure and effective methods.
Our offer: Based on a clear definition of roles, performance and results are highlighted in the following 6 pillars:
- RelevanceMarketing contribution to the pipeline, lead and funnel management, marketing value proposition
- Business acumenUnderstanding and supporting business objectives, effective use of resources, technology and AI, data literacy
- CredibilityOwnership, visibility, stakeholder management and communication
- IntegrationPlanning, campaigns, cross-departmental collaboration
- InsightsKnowledge of market trends and customers, marketing for marketing
- CreativitySurprise the audience, be open to new approaches.
Together, we examine what is already being implemented successfully and where there is still some catching up to do. With many practical examples, impulses and exercises, your team will develop a customised action plan. The programme is rounded off with recommendations on communication to anchor the new identity throughout the company. The next step is implementation, which can be accompanied operationally if desired.
You get clarity about:
the current maturity level of your marketing
Central weak points and where to start
Concrete priorities for the next 90 days
