Around two years ago, we were unable to measure any relevant funnel contribution from marketing. Today we generate Thousands of marketing qualified leads per year and a resulting Turnover in the millions.“

Anna-Lena Rehder

Group Management Marketing. GROB

Case Study: International Marketing

Results

Increase in active customer profiles for marketing measures by 70% in 6 months

„Global Sales Business Value Award“ for effective messaging and integrated campaign

Increase opportunity pipeline from marketing by 300% per year

Customer testimonials

The first time I've seen a direct link between marketing and sales“ Managing Director

Why haven't we always done it this way?
Sales management worldwide

This exceeded my expectations” Managing Director

The best workshop I've ever had”
Field Marketing Manager

Systematically winning international customers

Develop international markets in a predictable way | Generate measurably more leads, opportunities and sales | Increase consistency and impact

Why international marketing often doesn't work
 
❌ High marketing costs without measurable ROI
❌ Wrong target markets or channels
❌ Lack of capacity and expertise
❌ Hardly any qualified leads from abroad
❌ Strategies and campaigns work nationally - but not internationally
The problem: International marketing is more complex than expected.
 
Making international growth plannable
 
Two things are needed to achieve sustainable results internationally:

1. ongoing measures to generate traffic and leads
2. functioning processes to convert these leads into opportunities and sales.

Marketing ROI Experts works with the [organisation] on the first point as required eviom together. The agency knows how to establish a brand in overseas markets and then utilise the right channels to build demand. It is precisely this demand that must then be qualified and developed, in collaboration with the sales team, right through to the point of order receipt. We have demonstrated how this works in collaboration with GROB-Werke and would be happy to send you the case study on request. As a result, clients can tap into international markets more quickly, minimise risks and establish marketing as a strategic growth driver even outside their own market.

What results you can expect
✔ Plannable international lead generation 
✔ Reduced wastage
✔ Scalable marketing strategy and closer integration of marketing and sales
✔ Clear key figures and measurable success
 
In addition, Marketing ROI Experts offers the following services:
  • Maturity models for markets with typical roles
  • Standardised template for marketing plans with executive summary of marketing investments
  • Marketing Accelerator Programme for the systematic development of growth markets
  • Integrated campaign“ methodology to promote cooperation between headquarters and national subsidiaries
  • Development of “integrated dashboards” for monitoring and optimisation of foreign markets
FAQ
 

Who is it suitable for?
B2B company with international growth potential

How quickly will I see results?
Initial effects often after a few weeks, scalable in the long term

What does it cost?
We clarify this individually in dialogue