At the beginning of the collaboration, there were also challenges in lead qualification and along the entire process chain. Many issues were analysed in a structured manner and optimised step by step. Our current conversion rate from MQL to SAL is just under 80 %. Lutz has helped us a lot with strategic clarity, analytical strength and very practical implementation and is a real asset for any company that wants to make marketing measurable and effective.“
Anna-Lena Rehder
Group Head of Marketing, GROB-Werke GmbH & Co. KG
Lead management: Acquire new customers and make a measurable contribution to your company's success
Lead management describes a process with which marketing and sales systematically and scalably acquire new customers. It ensures higher sales through qualified leads and harmonised processes.
Lead management does not work at the push of a button. Goals, strategies and planning should be just as harmonised as internal processes and tasks. The qualification of employees plays a role, as do clear goals and the right technology. AI can help in many areas, from content or localisation to the partial or complete takeover of processes. Long-term success can only be achieved if all areas are considered holistically.
Our counselling services:
- Clarify the benefits and requirements for successful lead management
- Transfer of proven methods and approaches for optimisation
- Definition of a needs-based catalogue of measures for employees, technology and processes
- Support during implementation for measurable improvement of results
Components (individually by arrangement):
- Briefing on the initial situation, objectives and current framework conditions
- Team workshop „Set up lead management and make a measurable contribution to the company's success„
- Individual 6-month and 6-step implementation plan including target definition, KPIs, lead scoring, 3V method for funnel optimisation, company-specific marketing ROI calculator, etc.
- Support with the implementation
