By working with Lutz, we were able to make our marketing measures and their results much more transparent and measurable. For the first time, this enabled us to specifically record and improve the contribution of marketing to sales. Around two years ago, we were unable to measure any relevant funnel contribution from marketing. Today, we generate thousands of marketing-qualified leads per year and the resulting turnover is in the millions.

At the beginning of the collaboration, there were also challenges in lead qualification and along the entire process chain. Many issues were analysed in a structured manner and optimised step by step. Our current conversion rate from MQL to SAL is just under 80 %. Lutz has helped us a lot with strategic clarity, analytical strength and very practical implementation and is a real asset for any company that wants to make marketing measurable and effective.“

Anna-Lena Rehder

Group Head of Marketing, GROB-Werke GmbH & Co. KG

Lead management: Acquire new customers and make a measurable contribution to your company's success

Lead management describes an approach used by marketing and sales to systematically and scalably acquire new customers. It ensures higher sales through qualified leads and harmonised processes.

Marketing makes a measurable contribution that translates into a better ROI. Lead management does not work at the push of a button. Goals, strategies and planning should be just as harmonised as internal processes and tasks. The qualification of employees plays a role, as do clear objectives and the right technology. AI can help in many areas, from content or translation to the partial or complete takeover of processes. Lasting success can only be achieved if all areas are considered holistically.

Our counselling services:

Clarify the benefits and requirements for successful lead management
Transfer of proven methods and approaches for optimisation
Definition of a needs-based catalogue of measures for employees, technology and processes
Support during implementation for measurable improvement of results

Components (individually by arrangement):

Briefing on the initial situation, objectives and current framework conditions
Team workshop „Set up lead management and make a measurable contribution to the company's success„
Individual 6-month and 6-step implementation plan including target definition, KPIs, lead scoring, 3V method for funnel optimisation, company-specific marketing ROI calculator, etc.
Support with the implementation