Speaking and Moderation Engagements

Focus Day „Online-Marketing in der Krankenversicherung: Traffic. Service. Content.“
B2B Marketing Gipfel 2020
HubSpot User Group 2020: The Big Data Jungle
Open Seminar at Vogel Communications: Data-D riven Marketing erfolgreich umsetzen
B2B Marketing Days 2019: Espresso-Workshop “Data-Driven Marketing erfolgreich umsetzen”
Marketo/Adobe Kundenevent “Einblicke in die Zukunft des Customer Experience Managements”: Die Bedeutung von Marketing Automation auf dem Weg zum Data-Driven Marketing (Vortrag und Moderation)
B2B Marketing Transformation 2019: Auf dem Weg zum datengetriebenen Marketing – Von Digital Natives, Immigrants und Aliens (Vortrag)
B2B Marketing Transformation 2019: Datengetriebenes Marketing erfolgreich im Team umsetzen (Workshop)
Marketing Evolution Experience 2018: Data-Driven Marketing und der Mensch – Erfolgsfaktor oder altes Eisen?
SRH Hochschule Berlin: Module Marketing Controlling (Guest Lecturer)
B2B E-Commerce & E-Business 2018: Über Data-Driven Marketing zu mehr Erfolg im E-Commerce
B2B E-Commerce & E-Business 2018 (Moderation)
Data-Driven Marketing – Die präzise Messbarkeit von Erfolg in der Vermarktung (Podcast-Interview)
CeBIT 2018: Digital Transformation and the success factor people
Solarwinds Roadshow: Keynote “IT-Trends in Germany” and moderation
Marketing Transformation: Data-Driven Marketing – Success Factor People
B2B E-Commerce & E-Business: Grow your E-Commerce through Data-Driven Marketing
Bitkom-Akademie: Data-Driven Marketing – Erfolgsfaktor Mensch
Bitkom-Akademie: Marketing ROI optimieren: Von der Kostenstelle zum Umsatztreiber
Strategy Summit Digital Marketing: IoT – Game changer for digital marketing?
B2B Vertrieb & Key Account Management 2017 (Moderation)
B2B E-Commerce und Omnichannel 2017 (Moderation)
CxO-Dialogue: Customer Experience / Marketing ROI – How to clarify the value of marketing
Channel Focus: Beyond your existing partner base – Building a channel to sell a new technology or to sell into a new market
BITKOM Association: Marketing ROI in practice
Management Circle: Efficient Lead Management, Seminar on Direct Sales
CMO Summit: Marketing ROI – How to communicate the value of marketing
Strategic marketing versus short-term ROI: Is marketing downgraded to sales support?
B2B Marketing Summit: Global Data Center Campaign „Instant Evolution” by Juniper Networks
Corporate University Mannheim (Guest lecturer): Marketing ROI – How marketing and sales can be succcesful together
SRH Management School Berlin (Guest lecturer): Marketing ROI