{"id":683,"date":"2025-11-23T22:21:30","date_gmt":"2025-11-23T22:21:30","guid":{"rendered":"https:\/\/neu.marketing-roi.eu\/?page_id=683"},"modified":"2026-02-16T17:53:35","modified_gmt":"2026-02-16T16:53:35","slug":"data-storytelling","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/leistungen\/data-storytelling\/","title":{"rendered":"Data storytelling"},"content":{"rendered":"
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Successfully implementing data storytelling<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Communicate findings effectively and motivate people to act<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Decisions in companies are increasingly being made on the basis of data. It is no longer enough to simply present figures. Successful managers are able to transform data insights into convincing stories that not only inform, but also motivate action.<\/p>

This is exactly where data storytelling comes in: It gives the data a voice and helps to convey insights clearly and comprehensibly. Storytelling is a translation service. For B2B companies, this ability is essential in order to communicate complex insights effectively, initiate strategic decisions and anchor them in the long term. Those who master this method not only gain deep insights into economic interrelationships, but also open up the ability to communicate these insights in an effective way.<\/p>

The success of data storytelling is teamwork: Analysis, visualisation and communication must go hand in hand. This works if everyone involved has a goal in mind and understands their role. The selection of the right use cases, addressing relevant target groups and a coherent communication strategy are crucial.<\/p>

To this end, Lutz Klaus and data storyteller\u00a0Hans-Wilhelm Eckert<\/a>\u00a0has developed a modular implementation plan. In six steps, you will learn how to realise the full potential of your data. Together, we will develop compelling data stories based on specific use cases that reach your target groups and convey your messages clearly and convincingly. Discover the possibilities of data storytelling and successfully implement data-based decisions.<\/p>

You can obtain more information in a personal meeting at\u00a006402 8059081<\/b>\u00a0or simply a\u00a0Email with the subject \u201eData storytelling\u201c<\/b>\u00a0send to\u00a0<\/b>lklaus@marketing-roi.eu<\/a><\/b>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Data-Storytelling erfolgreich umsetzen Erkenntnisse wirkungsvoll kommunizieren und Menschen zum Handeln bewegen Entscheidungen in Unternehmen werden zunehmend auf Basis von Daten getroffen. Dabei reicht es l\u00e4ngst nicht mehr aus, blo\u00dfe Zahlen zu pr\u00e4sentieren. Erfolgreichen Verantwortlichen gelingt es, Datenerkenntnisse in \u00fcberzeugende Geschichten zu verwandeln, die nicht nur informieren, sondern auch zum Handeln bewegen. Genau hier setzt Data-Storytelling […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":186,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-683","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":15,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/683\/revisions"}],"predecessor-version":[{"id":1554,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/683\/revisions\/1554"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/186"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}