{"id":680,"date":"2025-11-23T22:21:11","date_gmt":"2025-11-23T22:21:11","guid":{"rendered":"https:\/\/neu.marketing-roi.eu\/?page_id=680"},"modified":"2026-02-18T09:32:15","modified_gmt":"2026-02-18T08:32:15","slug":"integrated-campaigns","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/leistungen\/integrierte-kampagnen\/","title":{"rendered":"Integrated campaigns"},"content":{"rendered":"
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\u201eFollowing sales problems in one product area, we decided to implement an integrated campaign to increase incoming orders. The methodology enabled us to build a relevant opportunity pipeline and generate concrete sales in just a few months. The ROI was very good and the implementation made a positive contribution to the visibility and relevance of marketing.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Petra Dietrich<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Head of Marketing Machine Tools, TRUMPF Germany<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201eMany companies get bogged down in a multitude of small, tactical marketing measures. Trade fairs are often viewed in isolation and not as the highlight of a target group-orientated contact strategy. Integrated campaigns create a bracket around all these measures. They unite the forces of marketing, sales and the product house and ensure sustainable results.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Lutz Klaus<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Founder and owner, Marketing ROI Experts<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Successful implementation of integrated campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Sustainable results instead of flash in the pan | Building methodological expertise in the team<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Integrated campaigns make a measurable, relevant and sustainable contribution to the achievement of corporate goals<\/strong>. Whether it's about launching and marketing products or responding to customer needs and behaviour: Integrated campaigns generate qualified leads and promote integration between marketing and sales as well as headquarters and international subsidiaries. Isolated tactics are replaced by a coordinated sequence of online and offline measures over a longer period of time.<\/p>

Our 12-step method<\/strong> combines tried-and-tested approaches with the requirements of online and offline campaigns. It is easy to use and is suitable for both national and international implementation, for time-limited campaigns and for \u201calways-on\u201d approaches. Once the first campaign has been developed, elements can be used in other campaigns in the future. To save time and be consistent, high-quality existing content can be utilised. This is about Co-creation, sharing and collaboration<\/strong>. Use what works and enrich it as required. Collaboration generates new ideas and teams grow together.<\/p>

The template is Ready for immediate use<\/strong>, to facilitate implementation. On request, the master can in your corporate design<\/strong> with a script and written guidelines for the company-wide roll-out. This allows you to quickly focus on your goals and priorities. A tried-and-tested status report format is available for regular communication on successes, progress and challenges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Integrated\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u201eNach Umsatzproblemen in einem Produktbereich entschlossen wir uns zur Umsetzung einer Integrierten Kampagnen, um den Auftragseingang zu steigern. Durch die Methodik konnten wir in wenigen Monaten eine relevante Opportunity Pipeline aufbauen und konkrete Ums\u00e4tze generieren. Der ROI war sehr gut und die Umsetzung hat positiv zur Sichtbarkeit und Relevanz von Marketing beigetragen.\u201c Petra Dietrich Leitung […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":186,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-680","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=680"}],"version-history":[{"count":24,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/680\/revisions"}],"predecessor-version":[{"id":1591,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/680\/revisions\/1591"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/186"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}