{"id":677,"date":"2025-11-23T22:20:27","date_gmt":"2025-11-23T22:20:27","guid":{"rendered":"https:\/\/neu.marketing-roi.eu\/?page_id=677"},"modified":"2026-02-25T18:34:14","modified_gmt":"2026-02-25T17:34:14","slug":"data-driven-marketing","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/leistungen\/data-driven-marketing\/","title":{"rendered":"Data-Driven Marketing & AI"},"content":{"rendered":"
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If you want to establish a data-driven, collaborative performance culture in your marketing, you are in the right hands with Lutz. His many years of experience, his knowledge, his strategic thinking and his ability to respond to individual customer needs are among the decisive success factors for our strategic marketing project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Ksenia Siipola<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Marketing Operations and Insights Manager, LucaNet AG<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Successfully implementing data-driven marketing and using AI in a targeted manner<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Data-driven approaches and AI offer marketing new opportunities but also challenges. Data and algorithms play a crucial role both on the customer side and in internal processes. Ultimately, it's about using data and AI to achieve better results. Only those who know the new rules of the game can play and win. To successfully implement data-driven marketing and use AI in a targeted manner, marketing experts need solid data expertise.<\/strong> Development does not happen overnight or in a seminar. It should be part of a systematic process in which learning and application happen in parallel. The process below describes a way in which employees acquire new competences and are taken by the hand during operational implementation.<\/strong> As an introduction, we recommend an inventory and the two-day Data-driven marketing and AI workshop<\/a>. In addition to a fundamental understanding of the benefits and possible applications of data-driven approaches, companies benefit from a prioritised action plan for the next steps.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Wenn Sie eine datengetriebene, kollaborative Leistungskultur in Ihrem Marketing etablieren wollen, sind Sie bei Lutz in den richtigen H\u00e4nden. Seine langj\u00e4hrige Erfahrung, sein Wissen, sein strategisches Denken und seine F\u00e4higkeit, auf individuelle Kundenbed\u00fcrfnisse einzugehen, geh\u00f6ren zu den entscheidenden Erfolgsfaktoren f\u00fcr unser strategisches Marketingprojekt. Ksenia Siipola Marketing Operations and Insights Manager, LucaNet AG Data-Driven Marketing erfolgreich […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":186,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-677","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=677"}],"version-history":[{"count":51,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/677\/revisions"}],"predecessor-version":[{"id":1722,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/677\/revisions\/1722"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/186"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}