{"id":668,"date":"2025-11-23T22:18:07","date_gmt":"2025-11-23T22:18:07","guid":{"rendered":"https:\/\/neu.marketing-roi.eu\/?page_id=668"},"modified":"2026-02-18T09:18:39","modified_gmt":"2026-02-18T08:18:39","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/leistungen\/marketing-automation\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"668\" class=\"elementor elementor-668\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c29e509 e-flex e-con-boxed e-con e-parent\" data-id=\"c29e509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b9374bc e-con-full e-flex e-con e-child\" data-id=\"b9374bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-114b257 elementor-widget elementor-widget-image\" data-id=\"114b257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-und-CRM_Jun20-1024x576.jpg\" class=\"attachment-large size-large wp-image-763\" alt=\"Marketing automation and CRM complement each other - Marketing ROI Experts - Your expert for B2B marketing\" srcset=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-und-CRM_Jun20-1024x576.jpg 1024w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-und-CRM_Jun20-300x169.jpg 300w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-und-CRM_Jun20-768x432.jpg 768w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-und-CRM_Jun20-18x10.jpg 18w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-und-CRM_Jun20.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860ff85 elementor-widget elementor-widget-video\" data-id=\"860ff85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/4iVpVhoSPhs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf9f13 elementor-widget elementor-widget-image\" data-id=\"adf9f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-658-40037-8\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"876\" src=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Praxishandbuch_19Mrz24-935x1024.jpg\" class=\"attachment-large size-large wp-image-649\" alt=\"Marketing automation - This is the perfect process model for implementation - Marketing ROI Experts - Your B2B marketing expert\" srcset=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Praxishandbuch_19Mrz24-935x1024.jpg 935w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Praxishandbuch_19Mrz24-274x300.jpg 274w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Praxishandbuch_19Mrz24-768x841.jpg 768w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Praxishandbuch_19Mrz24-11x12.jpg 11w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Praxishandbuch_19Mrz24.jpg 954w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81538e elementor-widget elementor-widget-image\" data-id=\"b81538e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/masterclass.bvik.org\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Dozentengrafik-Masterclass_Lutz-Klaus_15Mai24-1024x1024.png\" class=\"attachment-large size-large wp-image-761\" alt=\"Masterclass in marcom tech and data management: intensive programme for strategic marcom &amp; sales automation in B2B - Marketing ROI Experts - Your expert for B2B marketing\" srcset=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Dozentengrafik-Masterclass_Lutz-Klaus_15Mai24-1024x1024.png 1024w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Dozentengrafik-Masterclass_Lutz-Klaus_15Mai24-300x300.png 300w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Dozentengrafik-Masterclass_Lutz-Klaus_15Mai24-150x150.png 150w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Dozentengrafik-Masterclass_Lutz-Klaus_15Mai24-768x768.png 768w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Dozentengrafik-Masterclass_Lutz-Klaus_15Mai24-12x12.png 12w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Dozentengrafik-Masterclass_Lutz-Klaus_15Mai24.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d768849 elementor-widget elementor-widget-image\" data-id=\"d768849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/masterclass.bvik.org\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/LinkedIn_Post_Marketinggipfel_2024_1080x1080px-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-760\" alt=\"Introduce marketing automation in 80 days and then around the world - Marketing ROI Experts - Your B2B marketing expert\" srcset=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/LinkedIn_Post_Marketinggipfel_2024_1080x1080px-1-1024x1024.jpg 1024w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/LinkedIn_Post_Marketinggipfel_2024_1080x1080px-1-300x300.jpg 300w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/LinkedIn_Post_Marketinggipfel_2024_1080x1080px-1-150x150.jpg 150w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/LinkedIn_Post_Marketinggipfel_2024_1080x1080px-1-768x768.jpg 768w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/LinkedIn_Post_Marketinggipfel_2024_1080x1080px-1-12x12.jpg 12w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/LinkedIn_Post_Marketinggipfel_2024_1080x1080px-1.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0b2e902 e-con-full e-flex e-con e-child\" data-id=\"0b2e902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbb14d elementor-widget elementor-widget-heading\" data-id=\"2fbb14d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Successful implementation of marketing automation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d108f6 elementor-widget elementor-widget-text-editor\" data-id=\"0d108f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation enables the scaling of marketing. The technology <strong>complements the CRM system to achieve transparency across the upper half of the funnel, generate better leads and optimise marketing ROI<\/strong>. With a <strong>processes can be accelerated and personalisation driven forward with the targeted use of AI.<\/strong> become.<\/p><p>As the name suggests, processes such as personalised content playout, the sending of emails as part of campaigns, webinars or events are automated in order to further develop customers in their purchasing process and carry out lead nurturing. The <strong>Integrated management of different channels<\/strong> facilitates the overall optimisation and reporting of results.<\/p><p>However, the diverse possibilities can only be utilised if everyone in the team is on board. When every employee understands what the overarching goals are and how exactly the technology contributes to achieving them in their area. When all relevant personas and their customer journeys are defined and there is a better understanding of how conversion rates can be improved. <strong>AI can provide support in many areas.<\/strong><\/p><p>Marketing ROI Experts supports customers with a <strong>modular implementation plan<\/strong>, in which employees and the organisation are prepared alongside the introduction of the selected technology. All the necessary preparations are made in six steps, <strong>to ensure acceptance and adoption and to utilise the new technology, including AI, to the best possible extent<\/strong>.<\/p><p>You can obtain more information in a personal meeting at\u00a0<strong>06402 8059081<\/strong>\u00a0or simply a\u00a0<strong>Email with the subject \u201eMarketing Automation\u201c<\/strong>\u00a0<strong>send to\u00a0<a href=\"mailto:lklaus@marketing-roi.eu?subject=Funnel%20Management\">lklaus@marketing-roi.eu<\/a>. Simply click on the link.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12371f7 elementor-widget elementor-widget-button\" data-id=\"12371f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketing-roi.eu\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e146868 elementor-widget elementor-widget-image\" data-id=\"e146868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-erfolgreich-einfuehren_6-Schritte-in-6-Monaten-1024x576.jpg\" class=\"attachment-large size-large wp-image-759\" alt=\"6 steps in 6 months: Successful implementation of marketing automation - Marketing ROI Experts - Your expert for B2B marketing\" srcset=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-erfolgreich-einfuehren_6-Schritte-in-6-Monaten-1024x576.jpg 1024w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-erfolgreich-einfuehren_6-Schritte-in-6-Monaten-300x169.jpg 300w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-erfolgreich-einfuehren_6-Schritte-in-6-Monaten-768x432.jpg 768w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-erfolgreich-einfuehren_6-Schritte-in-6-Monaten-18x10.jpg 18w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2025\/11\/Marketing-Automation-erfolgreich-einfuehren_6-Schritte-in-6-Monaten.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/4iVpVhoSPhs Marketing Automation erfolgreich umsetzen Marketing Automation erm\u00f6glicht die Skalierung von Marketing. Die Technologie erg\u00e4nzt das CRM-System, um Transparenz \u00fcber die obere H\u00e4lfte des Funnels zu erreichen, bessere Leads zu generieren und den Marketing ROI zu optimieren. Mit einer zielorientierten Nutzung von KI k\u00f6nnen Prozesse beschleunigt und die Personalisierung vorangetrieben werden. Wie der Name schon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":186,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-668","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=668"}],"version-history":[{"count":15,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/668\/revisions"}],"predecessor-version":[{"id":1583,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/668\/revisions\/1583"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/186"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}