{"id":665,"date":"2025-11-23T22:15:57","date_gmt":"2025-11-23T22:15:57","guid":{"rendered":"https:\/\/neu.marketing-roi.eu\/?page_id=665"},"modified":"2026-03-18T10:18:46","modified_gmt":"2026-03-18T09:18:46","slug":"funnel-management","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/leistungen\/funnel-management\/","title":{"rendered":"Funnel Management"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Marketing-Funnel\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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Funnel management is for me\u00a0the<\/strong>\u00a0Lever to not only prove the value contribution of marketing to the opportunity pipeline and incoming orders, but also to actively manage it. Lutz\u2018 method is as pragmatic as it is strategically highly relevant and a must for modern, effective B2B marketing in conjunction with sales. It offers companies an operational framework for achieving their sales targets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Katrin J\u00f6st<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Head of Corporate Marketing, TRUMPF<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Successfully implementing funnel management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Achieve sales targets systematically with sales | Keep an eye on all sales sources | Optimise processes with and without AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Funnel management expands classic lead management with a holistic view and new methods. As an instrument, it promotes the Integration of sales and marketing<\/strong> by means of harmonised targets and procedures for achieving sales targets. In addition, the funnel offers management, finance and product houses a Efficient control instrument<\/strong>. Everyone involved has a better, data-based insight and can derive targeted measures. Forecasts become easier to prevent undesirable developments and make good investment decisions.<\/p>

Marketing ROI Experts supports companies in the successful implementation of funnel management from introduction to ongoing optimisation - with a structure that works. Marketing is demonstrably becoming a sales driver<\/strong>. Measurable success can be achieved within a few months by changing perceptions and pulling together. After an initial stocktaking, we recommend a\u00a0Workshop<\/a>, In addition to methodology, concrete measures are developed on the basis of company-specific requirements. On this basis, a timetable is drawn up for further implementation, with process optimisation with and without AI playing a central role.<\/p>

We will be happy to provide you with more information in a personal meeting. Please simply contact us at\u00a006402 8059081<\/a>\u00a0<\/strong>or send a\u00a0Email with the subject \u201eFunnel Management\u201c<\/strong>\u00a0on\u00a0lklaus@marketing-roi.eu<\/a>. Just click on the link.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tArrange a 30-minute funnel and ROI sparring session<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Funnel-Management ist f\u00fcr mich\u00a0der\u00a0Hebel, um den Wertbeitrag von Marketing zur Opportunity Pipeline und Auftragseingang nicht nur zu beweisen, sondern auch aktiv zu managen. Lutz\u2018 Methode ist genauso pragmatisch wie strategisch hoch relevant und ein Muss f\u00fcr modernes, wirksames B2B Marketing im Zusammenspiel mit dem Vertrieb. Sie bietet Unternehmen einen operativen Handlungsrahmen zur Erreichung ihrer Umsatzziele. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":186,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-665","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=665"}],"version-history":[{"count":33,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/665\/revisions"}],"predecessor-version":[{"id":1863,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/665\/revisions\/1863"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/186"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}