{"id":202,"date":"2025-11-14T18:02:18","date_gmt":"2025-11-14T18:02:18","guid":{"rendered":"https:\/\/neu.marketing-roi.eu\/?page_id=202"},"modified":"2026-03-09T14:51:32","modified_gmt":"2026-03-09T13:51:32","slug":"lectures","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/vortraege\/","title":{"rendered":"Lectures"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"202\" class=\"elementor elementor-202\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6623752 e-flex e-con-boxed e-con e-parent\" data-id=\"6623752\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26fda2a elementor-widget elementor-widget-heading\" data-id=\"26fda2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Overview of lectures <\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1b96d56 e-flex e-con-boxed e-con e-parent\" data-id=\"1b96d56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3974f01 e-con-full e-flex e-con e-child\" data-id=\"3974f01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7ba2ca0 e-con-full e-flex e-con e-child\" data-id=\"7ba2ca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9394fa elementor-widget elementor-widget-video\" data-id=\"a9394fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/_oYAbeByfZQ?feature=shared&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a77eddd e-con-full e-flex e-con e-child\" data-id=\"a77eddd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2021b77 e-con-full e-flex e-con e-child\" data-id=\"2021b77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e11a3 elementor-widget elementor-widget-video\" data-id=\"e6e11a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9MrkrSfcBc8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7988468 elementor-widget elementor-widget-video\" data-id=\"7988468\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/4iVpVhoSPhs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8ac38fe e-flex e-con-boxed e-con e-parent\" data-id=\"8ac38fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9519c9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b9519c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.international-communication-circle.com\/\" target=\"_blank\" rel=\"noopener\">International Communication Circle 2026<\/a>International market development with measurable results (with Nils Horstmann from eviom)<\/li><li><a href=\"https:\/\/www.project-networks.com\/events\/strategiegipfel-b2b-e-commerce-marketing\/\" target=\"_blank\" rel=\"noopener\">B2B E-Commerce &amp; Marketing 2026 Strategy Summit<\/a>Workshop: Establishing marketing as a value driver (with Sven Bed\u00f6 from Flottweg SE)<\/li><li><a href=\"https:\/\/www.leadmanagementsummit.com\/\" target=\"_blank\" rel=\"noopener\">Lead Management Summit 2026<\/a>Leads are just the beginning: A journey report on increasing marketing relevance with AI as a companion (with Sven Bed\u00f6 from Flottweg SE)<\/li><li><a href=\"https:\/\/www.project-networks.com\/events\/b2b-vertrieb-key-account-management\/\" target=\"_blank\" rel=\"noopener\">B2B Sales &amp; Key Account Management 2025 Strategy Summit<\/a>: From flash in the pan to sustainable results: How sales and marketing work together to secure incoming orders<\/li><li><a href=\"https:\/\/www.project-networks.com\/events\/b2b-marketing-e-commerce\/\" target=\"_blank\" rel=\"noopener\">B2B Marketing &amp; eCommerce 2025 Strategy Summit<\/a>Funnel Management: Measurably more e-commerce success with data-driven marketing<\/li><li><a href=\"https:\/\/omr.com\/de\/events\/festival\/\" target=\"_blank\" rel=\"noopener\">OMR 2025<\/a>Ignorance is not a strategy: Marketing &amp; Sales in times of Trump &amp; Musk (with my daughter Helena Klaus)\u00a0<a href=\"https:\/\/youtu.be\/9MrkrSfcBc8\" target=\"_blank\" rel=\"noopener\">Link to the recording<\/a><\/li><li>Lead Management Summit 2025:\u00a0<a href=\"https:\/\/www.leadmanagementsummit.com\/\" target=\"_blank\" rel=\"noopener\">Espresso workshop Funnel Management: From lead generation to optimisation - how to increase your marketing relevance and secure your budgets<\/a><\/li><li>B2B Marketing Days 2024:\u00a0<a href=\"https:\/\/www.b2bdays.de\/programm-2024\" target=\"_blank\" rel=\"noopener\">Introducing marketing automation in 80 days...and then around the world<\/a><\/li><li>Lead Management Summit 2024:\u00a0<a href=\"https:\/\/www.leadmanagementsummit.com\/r%C3%BCckblick-2024\" target=\"_blank\" rel=\"noopener\">Nurturing is more than a chain of 3 emails: recipes for success for implementation in the circular Funnel\u00ae<\/a><\/li><li>Bootcamp technology providers: Creating optimal framework conditions for the use of marketing automation<\/li><li><a href=\"https:\/\/www.b2bdays.de\/programm-2023\" target=\"_blank\" rel=\"noopener\">B2B Marketing Days 2023<\/a>: From 0 to 55 %: How Flottweg accelerates global sales growth with integrated funnel management<\/li><li>B2B marketing management circle: Digital lead generation and qualification<\/li><li><a href=\"https:\/\/www.mittelstand-digital-forum.de\/de\/veranstaltungen\" target=\"_blank\" rel=\"noopener\">mittelstand.digital.forum<\/a>\u00a0on 12.9.23: From classic lead management to integrated funnel management: How marketing and sales use data to achieve their sales targets together<\/li><li>Strategy Summit B2B Sales &amp; Key Account Management, Berlin:\u00a0<a href=\"https:\/\/www.project-networks.com\/events\/strategiegipfel-b2b-vertrieb-key-account-management\/#\" target=\"_blank\" rel=\"noopener\">Marketing Excellence - How TRUMPF increases sales through consistent measurability<\/a><\/li><li>Lead Management Summit 2023:\u00a0<a href=\"https:\/\/www.leadmanagementsummit.com\/programm-2023\" target=\"_blank\" rel=\"noopener\">Marketing Excellence - How TRUMPF increases sales through consistent measurability<\/a><\/li><li>Global marketing onboarding programme for all employees at a medium-sized mechanical engineering company: brand, social media, demand, content, processes and controlling.<\/li><li>Springer Nature Global Marketing Festival 2023: Customer Centric or X-Centric: What really matters for B2B businesses<\/li><li>Data dinner 2023: Key figure driver trees as a means of data-driven result optimisation and integration of marketing and sales<\/li><li>B2B Marketing Days 2022:\u00a0<a href=\"https:\/\/www.b2bdays.de\/programm\" target=\"_blank\" rel=\"noopener\">Marketing Excellence: How TRUMPF increases sales worldwide through consistent measurability<\/a>\u00a0(with Katrin J\u00f6st, Head of Corporate Marketing at TRUMPF)<\/li><li>B2B Marketing Days 2021:\u00a0<a href=\"https:\/\/www.b2bdays.de\/programm\" target=\"_blank\" rel=\"noopener\">How much marketing can it be? How B2B marketers use data to determine their demand generation budget<\/a><\/li><li>B2B Marketing 2020 strategy summit:\u00a0<a href=\"https:\/\/www.project-networks.com\/events\/b2b-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">From data-driven marketing to data-driven business - what comes after marketing automation?<\/a><\/li><li>B2B Marketing Days 2020:\u00a0<a href=\"https:\/\/www.marconomy.de\/technologie-ist-nur-die-halbe-wahrheit-transformation-einer-b2b-marketingabteilung-a-968433\/\" target=\"_blank\" rel=\"noopener noreferrer\">Transformation of a B2B marketing department from a communications focus to a strategic value driver<\/a><\/li><li>Focus day\u00a0<a href=\"https:\/\/www.gesundheitsforen.net\/portal\/de\/veranstaltungen\/fokustage_und_workshops\/online_marketing\/_startseite_online_marketing.xhtml#tab-content1\" target=\"_blank\" rel=\"noopener noreferrer\">\u201eOnline marketing in health insurance: Traffic. Service. Content.\u201c<\/a><\/li><li><a href=\"https:\/\/www.project-networks.com\/events\/b2b-marketing\/#\" target=\"_blank\" rel=\"noopener noreferrer\">B2B Marketing Summit 2020<\/a><\/li><li>HubSpot User Group 2020:\u00a0<a href=\"https:\/\/thebigdatajungle.splashthat.com\/\" target=\"_blank\" rel=\"noopener\">The Big Data Jungle<\/a><\/li><li>Open seminar at Vogel Communications:\u00a0<a href=\"https:\/\/www.b2bseminare.de\/alle-seminare\/data-driven-marketing-erfolgreich-umsetzen\" target=\"_blank\" rel=\"noopener\">Data-D<\/a><a href=\"https:\/\/www.b2bseminare.de\/alle-seminare\/data-driven-marketing-erfolgreich-umsetzen\" target=\"_blank\" rel=\"noopener noreferrer\">Successful implementation of riven marketing<\/a><\/li><li>B2B Marketing Days 2019:\u00a0<a href=\"https:\/\/www.b2bdays.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Espresso workshop \u201cSuccessfully implementing data-driven marketing\u201d<\/a><\/li><li>Marketo\/Adobe customer event \u201cInsights into the future of customer experience management\u201d:\u00a0<a href=\"https:\/\/engage.marketo.com\/CXMMunich2019.html?latest\" target=\"_blank\" rel=\"noopener noreferrer\">The importance of marketing automation on the road to data-driven marketing (presentation and moderation)<\/a><\/li><li>B2B Marketing Transformation 2019:\u00a0<a href=\"https:\/\/www.project-networks.com\/events\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">On the road to data-driven marketing - from digital natives, immigrants and aliens<\/a>\u00a0(Lecture)<\/li><li>B2B Marketing Transformation 2019:\u00a0<a href=\"https:\/\/www.project-networks.com\/events\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Successfully implementing data-driven marketing in a team<\/a>\u00a0(Workshop)<\/li><li>Marketing Evolution Experience 2018:\u00a0<a href=\"https:\/\/datadrivenbusiness.de\/ausfuehrliches-programm\/?rmid=session58861#s-session58861\" target=\"_blank\" rel=\"noopener\">Data-Driven Marketing and People - Success Factor or Old Iron?<\/a><\/li><li>SRH University of Applied Sciences Berlin:\u00a0<a href=\"https:\/\/www.srh-hochschule-berlin.de\/de\/news-detail\/news\/marketingexperte-lutz-klaus-neuer-dozent-im-masterstudiengang-wirtschaftspsychologie-schwerpunkt\" target=\"_blank\" rel=\"noopener\">Module\u00a0<\/a><a href=\"https:\/\/www.srh-hochschule-berlin.de\/de\/news-detail\/news\/marketingexperte-lutz-klaus-neuer-dozent-im-masterstudiengang-wirtschaftspsychologie-schwerpunkt\" target=\"_blank\" rel=\"noopener\">Marketing Controlling<\/a>\u00a0(guest lecturer)<\/li><li>B2B E-Commerce &amp; E-Business 2018:\u00a0<a href=\"https:\/\/www.project-networks.com\/events\/b2b-e-commerce-e-business-4\/#\" target=\"_blank\" rel=\"noopener\">Data-driven marketing for more success in e-commerce<\/a><\/li><li><a href=\"https:\/\/www.project-networks.com\/events\/b2b-e-commerce-e-business-4\/#\" target=\"_blank\" rel=\"noopener\">B2B e-commerce &amp; e-business 2018<\/a>\u00a0(Moderation)<\/li><li><a href=\"https:\/\/www.markenrebell.de\/2018\/07\/30\/data-driven-marketing\/#.W3qLm8IyWK5\" target=\"_blank\" rel=\"noopener\">Data-driven marketing - the precise measurability of success in marketing<\/a>\u00a0(Podcast interview)<\/li><li>CeBIT 2018: Digital transformation and the human success factor<\/li><li><a href=\"https:\/\/www.silicon.de\/event\/solarwinds-roadshow-mai-2018\/?utm_source=xing&amp;utm_medium=xing-event&amp;utm_campaign=solarwinds-roadshow-die-komplexitaet-der-it-welt&amp;inf_by=5af039b4671db8e8768b496c\" target=\"_blank\" rel=\"noopener\">Solarwinds Roadshow<\/a>Keynote \u201cIT-Trends in Germany\u201d and moderation<\/li><li>Marketing transformation: Data-driven marketing - the human success factor<\/li><li>B2B e-commerce &amp; e-business: Increasing sales in e-commerce through data-driven marketing<\/li><li>Bitkom Academy:\u00a0<a href=\"https:\/\/www.bitkom-akademie.de\/seminare\/digital-marketing\/data-driven-marketing-%E2%80%93-erfolgsfaktor-mensch\" target=\"_blank\" rel=\"noopener\">Data-driven marketing - the human success factor<\/a><\/li><li>Bitkom Academy:\u00a0<a href=\"https:\/\/www.bitkom-akademie.de\/seminare\/digital-marketing\/marketing-roi-optimieren-von-der-kostenstelle-zum-umsatztreiber\" target=\"_blank\" rel=\"noopener\">Optimising marketing ROI: From cost centre to sales driver<\/a><\/li><li>Strategy Summit Digital Marketing: IoT - Game changer for digital marketing?<\/li><li>B2B Sales &amp; Key Account Management 2017 (Moderation)<\/li><li>B2B e-commerce and omnichannel 2017 (moderation)<\/li><li>CxO-Dialogue: Customer Experience \/ Marketing ROI - Making the added value of marketing clear<\/li><li>Channel Focus: Beyond your existing partner base - Building a channel to sell a new technology or to sell into a new market<\/li><li>BITKOM Association: Marketing ROI in practice<\/li><li>Management Circle: Efficient Lead Management, Seminar on Direct Sales<\/li><li>CMO Summit: Marketing ROI - How to communicate the value of marketing<\/li><li>Strategic marketing versus short-term ROI: Is marketing being downgraded to sales support?<\/li><li>B2B Marketing Summit: Global data centre campaign \u201eInstant Evolution\u201d from Juniper Networks<\/li><li>Baden-W\u00fcrttemberg Cooperative State University (guest lecturer): Marketing ROI - How marketing and sales work together successfully<\/li><li>SRH Management School Berlin (guest lecturer): Marketing ROI<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bf6540f e-flex e-con-boxed e-con e-parent\" data-id=\"bf6540f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00dcbersicht Vortr\u00e4ge https:\/\/youtube.com\/shorts\/_oYAbeByfZQ?feature=sharedhttps:\/\/youtu.be\/9MrkrSfcBc8https:\/\/youtu.be\/4iVpVhoSPhs International Communication Circle 2026: Internationale Marktbearbeitung mit messbaren Ergebnissen (mit Nils Horstmann von eviom) Strategiegipfel B2B E-Commerce &amp; Marketing 2026: Workshop Marketing als Werttreiber etablieren (mit Sven Bed\u00f6 von Flottweg SE) Lead Management Summit 2026: Leads sind nur der Anfang: Ein Reisebericht zur Steigerung der Marketingrelevanz mit KI als Begleiter (mit Sven [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-202","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=202"}],"version-history":[{"count":12,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/202\/revisions"}],"predecessor-version":[{"id":1804,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/202\/revisions\/1804"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}