{"id":196,"date":"2025-11-14T18:01:44","date_gmt":"2025-11-14T18:01:44","guid":{"rendered":"https:\/\/neu.marketing-roi.eu\/?page_id=196"},"modified":"2026-07-02T14:00:27","modified_gmt":"2026-07-02T12:00:27","slug":"book","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/buch\/","title":{"rendered":"Book"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"196\" class=\"elementor elementor-196\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-77de991 e-flex e-con-boxed e-con e-parent\" data-id=\"77de991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de4d40c elementor-widget elementor-widget-heading\" data-id=\"de4d40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Data-driven marketing and the human success factor - the book for data expertise, AI and measurable B2B marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c29e509 e-flex e-con-boxed e-con e-parent\" data-id=\"c29e509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b9374bc e-con-full e-flex e-con e-child\" data-id=\"b9374bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-114b257 elementor-widget elementor-widget-image\" data-id=\"114b257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/tidd.ly\/4s7GO3k\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"1024\" src=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/05\/Data_Driven-Marketing-und-der-Erfolgsfaktor-Mensch-710x1024.jpg\" class=\"attachment-large size-large wp-image-2217\" alt=\"Cover book Data-Driven Marketing\" srcset=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/05\/Data_Driven-Marketing-und-der-Erfolgsfaktor-Mensch-710x1024.jpg 710w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/05\/Data_Driven-Marketing-und-der-Erfolgsfaktor-Mensch-208x300.jpg 208w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/05\/Data_Driven-Marketing-und-der-Erfolgsfaktor-Mensch-768x1108.jpg 768w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/05\/Data_Driven-Marketing-und-der-Erfolgsfaktor-Mensch-8x12.jpg 8w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/05\/Data_Driven-Marketing-und-der-Erfolgsfaktor-Mensch.jpg 787w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d03f7e elementor-widget elementor-widget-text-editor\" data-id=\"0d03f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2nd edition, copyright 2026, Springer Gabler, softcover ISBN 978-3-658-50415-1, eBook ISBN 978-3-658-50416-8, publication in May 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-99249b2 e-con-full e-flex e-con e-child\" data-id=\"99249b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ee9c2 elementor-widget elementor-widget-heading\" data-id=\"c4ee9c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Buy book<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de0e85 elementor-widget elementor-widget-text-editor\" data-id=\"9de0e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Available from\u00a0<strong><a href=\"https:\/\/tidd.ly\/4s7GO3k\" target=\"_blank\" rel=\"noopener\">Jumper<\/a><span style=\"text-decoration: underline;\">,<\/span> <a title=\"Data-driven marketing and the human success factor - Amazon\" href=\"https:\/\/www.amazon.de\/Data-Driven-Marketing-Erfolgsfaktor-Mensch-Datenkompetenz\/dp\/3658504153\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a><\/strong>, <strong><a href=\"https:\/\/www.thalia.de\/shop\/home\/artikeldetails\/A1077239584\" target=\"_blank\" rel=\"noopener\">Thalia<\/a> <\/strong>or your local bookseller.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-394469c e-con-full e-flex e-con e-child\" data-id=\"394469c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91824fb elementor-widget elementor-widget-heading\" data-id=\"91824fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/01\/Workshop_Data-Driven-Marketing-und-KI.pdf\" target=\"_blank\">Accelerate implementation: Conduct a workshop<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0b2e902 e-con-full e-flex e-con e-child\" data-id=\"0b2e902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbb14d elementor-widget elementor-widget-heading\" data-id=\"2fbb14d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical book for marketing professionals, managers and AI managers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc0ea20 elementor-widget elementor-widget-heading\" data-id=\"cc0ea20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Combining data, technology and human expertise and establishing marketing as a value driver<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d108f6 elementor-widget elementor-widget-text-editor\" data-id=\"0d108f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"2960\" data-end=\"2993\">What is this book about? <\/strong><\/p><p>\u201eData-Driven Marketing and the Human Factor\u201c shows how companies can build data literacy, use AI in a targeted manner and align their marketing efforts in a measurable way with the sales pipeline, turnover and ROI. The focus is not on technology, but on the people who interpret data, enable decision-making and generate relevant results.<\/p><p data-start=\"8944\" data-end=\"8991\"><strong data-start=\"8944\" data-end=\"8991\">For whom is this book particularly valuable?<\/strong><\/p><ul data-start=\"8996\" data-end=\"9470\"><li data-section-id=\"fjm3zj\" data-start=\"8996\" data-end=\"9090\">Marketers who want to focus marketing more on pipeline, sales and ROI<\/li><li data-section-id=\"fjm3zj\" data-start=\"8996\" data-end=\"9090\">Marketing teams looking to build data literacy and AI expertise<\/li><li data-section-id=\"1sn8of2\" data-start=\"9168\" data-end=\"9248\">Managing directors who want to see marketing as more than just a cost centre<\/li><li data-section-id=\"1mvsrw1\" data-start=\"9251\" data-end=\"9354\">HR and AI managers who prepare staff for the digital workplace<\/li><li data-section-id=\"1qe12sb\" data-start=\"9357\" data-end=\"9470\">B2B companies that want to use integrated campaigns, funnel management and KPI management more systematically<\/li><\/ul><p><strong>New in the 2nd edition<\/strong><\/p><ul><li data-section-id=\"sb9r8d\" data-start=\"4790\" data-end=\"4835\">AI use cases for relevant results<\/li><li data-section-id=\"1q4cwgo\" data-start=\"4838\" data-end=\"4895\">Data expertise as the basis for meaningful use of AI<\/li><li data-section-id=\"8n1q2u\" data-start=\"4957\" data-end=\"5032\"><a href=\"https:\/\/marketing-roi.eu\/en\/services\/funnel-management\/\" target=\"_blank\" rel=\"noopener\">Funnel Management<\/a> for the systematic planning, analysis and optimisation of the entire funnel, including the 3V method<\/li><li data-section-id=\"8n1q2u\" data-start=\"4957\" data-end=\"5032\">Methodology \u201c<a href=\"https:\/\/marketing-roi.eu\/en\/services\/integrated-campaigns\/\" target=\"_blank\" rel=\"noopener\">Integrated campaigns<\/a>\u201d for more visibility and sustainable results\u00a0<\/li><li>Reverse waterfall approach for integrated revenue planning between marketing and sales<\/li><li>Marketing ROI calculator for illustrating the financial value contribution in terms of leads, opportunities, revenue and ROI<\/li><li>KPI management dashboard for measuring success and progress in the transformation process towards becoming a data-driven organisation<\/li><\/ul><p>\u00a0<\/p><p>Two things haven\u2019t changed:<\/p><ol><li>The focus on the <strong>People as a key to success<\/strong> and what he should do to be successful both now and in the future.\u00a0<\/li><li>The <strong>operational frameworks<\/strong> featuring the seven key factors and core competencies for building a data-driven culture, along with practical tips at the end of each chapter for immediate implementation.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd42f50 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dd42f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.de\/Data-Driven-Marketing-Erfolgsfaktor-Mensch-Datenkompetenz\/dp\/3658504153\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c00d6 elementor-widget elementor-widget-image\" data-id=\"c6c00d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-3.-Juni-2026-15_46_43-1024x564.png\" class=\"attachment-large size-large wp-image-2404\" alt=\"Readers&#039; comments 1st edition\" srcset=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-3.-Juni-2026-15_46_43-1024x564.png 1024w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-3.-Juni-2026-15_46_43-300x165.png 300w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-3.-Juni-2026-15_46_43-768x423.png 768w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-3.-Juni-2026-15_46_43-1536x847.png 1536w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-3.-Juni-2026-15_46_43-18x10.png 18w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-3.-Juni-2026-15_46_43.png 1689w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e09cd elementor-widget elementor-widget-heading\" data-id=\"e3e09cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measurably more success with data and AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f3f4f elementor-widget elementor-widget-text-editor\" data-id=\"66f3f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">The author\u00a0<\/span><span class=\"s1\">makes<\/span><span class=\"s2\"> In his book, he makes it clear that although data-driven marketing is something technical, it is still impossible without people.<\/span><span class=\"s1\"> For example, analytical thinking, curiosity and innovation are important. As rational as data-driven and AI may sound, a lot of creativity, experience and expertise is still required for implementation.\u00a0<\/span><\/p><p>In addition, data-driven marketing and AI are not an end in themselves, but an aid to achieving the goals set. In the chapter \u201cActing entrepreneurially\u201d, readers learn how to transform activities into economic added value and ROI and how to successfully conduct marketing for marketing. The author lists methods that he has used in his career to generate hundreds of millions in opportunity pipeline and relevant sales contributions. This turns marketing into a strategic <a href=\"https:\/\/marketing-roi.eu\/en\/services\/value-driver-marketing\/https%3a\/\/marketing-roi.eu\/services\/value-driver-marketing\/\" target=\"_blank\" rel=\"noopener\">Value drivers<\/a>.<\/p><p>To go with the book, there is also the <a href=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/01\/Workshop_Data-Driven-Marketing-und-KI.pdf\" target=\"_blank\" rel=\"noopener\">Workshop<\/a>, which enables companies to implement the methods described in the book more quickly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de59bb7 elementor-widget elementor-widget-heading\" data-id=\"de59bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What you will find in this book<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3aec9d elementor-widget elementor-widget-text-editor\" data-id=\"f3aec9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Why data expertise increases business success and the added value of AI.<\/li><li>What you should do to build data expertise in your company.<\/li><li>What exactly data-driven marketing is and why it is important for success.<\/li><li>An action-oriented frame of reference for specialists and managers for the successful implementation of data-driven marketing and AI with seven key factors and core competences.<\/li><li>How AI is used in a targeted manner in every area.<\/li><li>Which attitudes and skills are important from the employees' point of view and how you can promote these in yourself and in your company.<\/li><li>How you can promote integration in your company with integrated campaigns and active funnel management.<\/li><li>Many practical examples and tips for implementation as well as relevant questions relating to the strategic orientation of your company.<\/li><li>How to measure and visualise success and progress on the way to data-driven marketing.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7920e2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e7920e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.de\/Data-Driven-Marketing-Erfolgsfaktor-Mensch-Datenkompetenz\/dp\/3658504153\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273e97a elementor-widget elementor-widget-heading\" data-id=\"273e97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Table of contents <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9452c16 elementor-widget elementor-widget-text-editor\" data-id=\"9452c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Foundation <\/strong><\/p><ul><li>Data expertise as the basis for data-driven marketing and AI<\/li><li>Understanding and using digitalisation, AI and data-driven approaches as an opportunity<\/li><\/ul><p><strong>Implementation: Seven key factors and core competences<\/strong><\/p><ul><li>Increase agility<\/li><li>Think analytically<\/li><li>Promoting integration: Building integrative organisations, running integrated campaigns, implementing integrated funnel management<\/li><li>Living customer orientation<\/li><li>Be curious<\/li><li>Mastering storytelling<\/li><li>Acting entrepreneurially<\/li><\/ul><p><strong>Effect<\/strong><\/p><ul><li>Measuring and visualising success and progress in the transformation process<\/li><li>Ethics and responsibility for data: No success at any price<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd36b22 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fd36b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.de\/Data-Driven-Marketing-Erfolgsfaktor-Mensch-Datenkompetenz\/dp\/3658504153\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-525303e e-flex e-con-boxed e-con e-parent\" data-id=\"525303e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3857620 e-flex e-con-boxed e-con e-parent\" data-id=\"3857620\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Data-Driven Marketing und der Erfolgsfaktor Mensch \u2013 das Buch f\u00fcr Datenkompetenz, KI und messbares B2B Marketing 2. Auflage, Copyright 2026, Springer Gabler, Softcover ISBN 978-3-658-50415-1, eBook ISBN 978-3-658-50416-8, Erscheinung im Mai 2026 Buch kaufen Erh\u00e4ltlich bei\u00a0Springer, Amazon, Thalia oder Ihrem lokalen Buchh\u00e4ndler. Umsetzung beschleunigen: Workshop durchf\u00fchren Praxisbuch f\u00fcr Marketingprofis, F\u00fchrungskr\u00e4fte und KI-Verantwortliche Daten, Technologie und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2217,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-196","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":0,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media\/2217"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}