{"id":196,"date":"2025-11-14T18:01:44","date_gmt":"2025-11-14T18:01:44","guid":{"rendered":"https:\/\/neu.marketing-roi.eu\/?page_id=196"},"modified":"2026-02-18T09:52:39","modified_gmt":"2026-02-18T08:52:39","slug":"book","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/buch\/","title":{"rendered":"Book"},"content":{"rendered":"
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The book <\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Data-driven\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Buy now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Available from\u00a0Jumper<\/a>,<\/span> Amazon<\/a><\/span><\/strong>, Hugendubel<\/strong> <\/span><\/a>or your local bookseller.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Implement in the company:\nThe workshop for the book<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Further book recommendation:<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Marketing\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In the current abundance of \u201eexplanatory and descriptive literature\u201c on digitalisation, this book provides refreshingly concrete recommendations for action that can be immediately transferred into practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Dr Frank Termer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Head of Software Division, BITKOM e.V.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Data-driven marketing and the human success factor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Key factors and core competences for modern marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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AI, digitalisation and data-driven approaches present marketing with completely new challenges<\/span>. The role of people in marketing has also changed, as has the relationship to data and how it is handled.<\/b><\/span>\u00a0Because data-driven marketing is the start of a whole new story. There is not yet much experience in this area, the approach is new and the amount of data seems unmanageable.<\/span><\/p>

But\u00a0<\/span>Despite the large amount of data generated by digitalisation, there are ways in which people can maintain an overview and gain valuable information from it.<\/b><\/span>\u00a0How should we deal with this new form of marketing today? How can data-driven marketing strategies sustainably improve a company? What are the prerequisites for success in an increasingly digitalised world? The book \u201eData-Driven Marketing und der Erfolgsfaktor Mensch: Schl\u00fcsselfaktoren und Kernkompetenzen f\u00fcr das Marketing der Zukunft!\u201c by Lutz Klaus not only helps marketing professionals, HR managers and those responsible for digitalisation, but also anyone else who wants to successfully shape their future working world on the digital level.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The road to success: data-driven marketing as a company's model for success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The author Lutz Klaus<\/span>\u00a0<\/b>makes<\/span>\u00a0In his book \u201eData-Driven Marketing und der Erfolgsfaktor Mensch\u201c (Data-Driven Marketing and the Human Success Factor), he makes it clear that although data-driven marketing is something new and technical, it is still impossible without people.<\/b><\/span>\u00a0For example, curiosity, analytical thinking and innovation are important in data-driven marketing. As rational as digitalisation and data-driven may sound, a lot of creativity is still required when it comes to implementation. An attribute that characterises people and that we should also make use of in our professional lives.<\/span><\/p>

An effective way to initiate data-driven change in companies is called \u201edata storytelling\u201c and requires many of the skills mentioned.<\/b><\/span>\u00a0People are emotional beings and stories help to move them. Data storytelling is about communicating relevant developments in an understandable way with the aim of making the necessary decisions. It is a translation service. In contrast to fairy tales and good films, there are two potential differences: firstly, there is not always a happy ending and secondly, data stories are generally not closed, but are used for open discussion and finding results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Facts and concrete practical tips for your company<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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In his book\u00a0<\/span>\u201eData-driven marketing and the human success factor\u201c\u00a0<\/b><\/span>marketing expert Lutz Klaus also presents a frame of reference with seven key factors and core competencies that employers and employees can use as a guide to sustainably integrate digitalisation into their company. Lutz Klaus uses many examples to emphasise the importance of unique human attributes. It is also possible to identify where agility is lacking and how it can be increased efficiently.<\/span><\/p>

Readers of the book \u201eData-Driven Marketing and the Human Success Factor: Key Factors and Core Competences for the Marketing of the Future\u201c are informed about the skills required for successful data marketing.<\/b><\/span>\u00a0It also contains many easy-to-understand tips with advice on how to apply the basic principles in practice. In this way, the company can be promoted effectively.\u00a0<\/span>Marketing, digitalisation and data-driven approaches are an opportunity that readers can successfully learn, teach and use with this book.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The contents of the book <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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  • Understanding and using digitalisation and data-driven approaches as an opportunity<\/li>
  • Marketing with data - seven key factors and core competences for employees<\/li>
  • Increase agility<\/li>
  • Think analytically<\/li>
  • Promoting integration<\/li>
  • Living customer orientation<\/li>
  • Be curious<\/li>
  • Mastering storytelling<\/li>
  • Acting entrepreneurially<\/li>
  • Data and ethics: no success at any price<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Das Buch https:\/\/youtu.be\/A3gj7KJUp0E Jetzt kaufen Erh\u00e4ltlich bei\u00a0Springer, Amazon, Hugendubel oder Ihrem lokalen Buchh\u00e4ndler. Im Unternehmen umsetzen: Der Workshop zum Buch Weitere Buchempfehlung: In der aktuellen F\u00fclle an \u201eErkl\u00e4rungs- und Beschreibungsliteratur\u201c zur Digitalisierung stellt das vorliegende Buch erfrischend konkrete Handlungsempfehlungen bereit, die sich umgehend in die Praxis transferieren lassen. Dr. Frank Termer Bereichsleiter Software, BITKOM e.V. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-196","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":9,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/196\/revisions"}],"predecessor-version":[{"id":1598,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/196\/revisions\/1598"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}