{"id":1745,"date":"2026-03-06T13:54:20","date_gmt":"2026-03-06T12:54:20","guid":{"rendered":"https:\/\/marketing-roi.eu\/?page_id=1745"},"modified":"2026-04-08T11:34:54","modified_gmt":"2026-04-08T09:34:54","slug":"value-driver-marketing","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/leistungen\/werttreiber-marketing\/","title":{"rendered":"Marketing as a value driver"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1745\" class=\"elementor elementor-1745\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c29e509 e-flex e-con-boxed e-con e-parent\" data-id=\"c29e509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b9374bc e-con-full e-flex e-con e-child\" data-id=\"b9374bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20b8a6c elementor-widget elementor-widget-image\" data-id=\"20b8a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.leadmanagementsummit.com\/programm\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"643\" src=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/Sven-und-Lutz_LMS26_10Mrz26-1024x823.jpg\" class=\"attachment-large size-large wp-image-1805\" alt=\"\" srcset=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/Sven-und-Lutz_LMS26_10Mrz26-1024x823.jpg 1024w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/Sven-und-Lutz_LMS26_10Mrz26-300x241.jpg 300w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/Sven-und-Lutz_LMS26_10Mrz26-768x618.jpg 768w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/Sven-und-Lutz_LMS26_10Mrz26-15x12.jpg 15w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/Sven-und-Lutz_LMS26_10Mrz26.jpg 1302w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5972a9c e-con-full e-flex e-con e-child\" data-id=\"5972a9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50181ca elementor-widget elementor-widget-text-editor\" data-id=\"50181ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201cQualified leads and the resulting opportunities are an important starting point for clarifying the relevance of marketing. In practice, however, more is needed to establish marketing as a key strategic function. The 6-pillar method provides orientation and structure along the way\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bdf0af elementor-widget elementor-widget-heading\" data-id=\"0bdf0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sven Bed\u00f6<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b318fe8 elementor-widget elementor-widget-heading\" data-id=\"b318fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Head of Global Marketing\nFlottweg SE<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0b2e902 e-con-full e-flex e-con e-child\" data-id=\"0b2e902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbb14d elementor-widget elementor-widget-heading\" data-id=\"2fbb14d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Establishing marketing as a value driver<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d108f6 elementor-widget elementor-widget-text-editor\" data-id=\"0d108f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Actively helping to shape the company, being involved at an early stage and acting as a sought-after source of inspiration. This is what many marketing managers want, combined with relevance and the awareness of making a difference.<\/p><p>What exactly does it take to establish marketing as a key strategic function? What are the biggest levers for making marketing more relevant, measurable and effective internally? What does this mean for me and my team in terms of attitudes, thought patterns and internal communication?<\/p><p>Many questions to which the 6-pillar method provides an answer. It was developed on the basis of decades of experience, years of extensive research and countless discussions with managing directors, sales managers and, of course, marketers. As an operational, scalable framework for action, it shows where marketing teams are already doing well and where there is a need for action. It is not about extra effort, but about structure and effective methods.\u00a0<\/p><p><u>Our offer:<\/u>\u00a0Based on a clear definition of roles, performance and results are highlighted in the following 6 pillars:<\/p><ul><li><strong>Relevance<\/strong>Marketing contribution to the pipeline, lead and funnel management, marketing value proposition<\/li><li><strong>Business acumen<\/strong>Understanding and supporting business objectives, effective use of resources, technology and AI, data literacy<\/li><li><strong>Credibility<\/strong>Ownership, visibility, stakeholder management and communication<\/li><li><strong>Integration<\/strong>Planning, campaigns, cross-departmental collaboration<\/li><li><strong>Insights<\/strong>Knowledge of market trends and customers, marketing for marketing<\/li><li><strong>Creativity<\/strong>Surprise the audience, be open to new approaches.<\/li><\/ul><p>Together, we examine what is already being implemented successfully and where there is still some catching up to do. With many practical examples, impulses and exercises, your team will develop a customised action plan. The programme is rounded off with recommendations on communication to anchor the new identity throughout the company. The next step is implementation, which can be accompanied operationally if desired.<\/p><p data-start=\"3606\" data-end=\"3637\"><strong data-start=\"3606\" data-end=\"3637\">You get clarity about:<\/strong><\/p><ul data-start=\"3638\" data-end=\"3857\"><li data-section-id=\"j0f1gd\" data-start=\"3638\" data-end=\"3680\"><p data-start=\"3640\" data-end=\"3680\">the current maturity level of your marketing<\/p><\/li><li data-section-id=\"1nt98sq\" data-start=\"3681\" data-end=\"3752\"><p data-start=\"3683\" data-end=\"3752\">Central weak points and where to start<\/p><\/li><li data-section-id=\"1mspyq4\" data-start=\"3810\" data-end=\"3857\"><p data-start=\"3812\" data-end=\"3857\">Concrete priorities for the next 90 days<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5c060 elementor-widget elementor-widget-image\" data-id=\"ab5c060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/6-Saeulen-Methode_Bild-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-1929\" alt=\"Overview of the foundation and pillars of marketing as a value driver\" srcset=\"https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/6-Saeulen-Methode_Bild-1-1024x576.jpg 1024w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/6-Saeulen-Methode_Bild-1-300x169.jpg 300w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/6-Saeulen-Methode_Bild-1-768x432.jpg 768w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/6-Saeulen-Methode_Bild-1-18x10.jpg 18w, https:\/\/marketing-roi.eu\/wp-content\/uploads\/2026\/03\/6-Saeulen-Methode_Bild-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7920e2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e7920e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketing-roi.eu\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a value driver workshop<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Qualifizierte Leads und daraus resultierende Opportunities sind eine wichtige Ausgangsbasis, um die Relevanz von Marketing klarzustellen. In der Praxis braucht es jedoch mehr, um Marketing als strategische Schl\u00fcsselfunktion zu etablieren. Die 6-S\u00e4ulen-Methode gibt Orientierung und Struktur auf dem Weg dorthin&#8221; Sven Bed\u00f6 Leiter Globales Marketing Flottweg SE Marketing als Werttreiber etablieren Aktiv mitgestalten, fr\u00fchzeitig eingebunden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":186,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1745","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/1745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":85,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/1745\/revisions"}],"predecessor-version":[{"id":2025,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/1745\/revisions\/2025"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/186"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}