{"id":1513,"date":"2026-02-16T17:02:41","date_gmt":"2026-02-16T16:02:41","guid":{"rendered":"https:\/\/marketing-roi.eu\/"},"modified":"2026-03-24T15:21:17","modified_gmt":"2026-03-24T14:21:17","slug":"international-marketing","status":"publish","type":"page","link":"https:\/\/marketing-roi.eu\/en\/leistungen\/internationales-marketing\/","title":{"rendered":"International Marketing"},"content":{"rendered":"
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\u201eBy working with Lutz, we were able to make our marketing measures and their results much more transparent and measurable. For the first time, we were able to specifically record and improve the contribution of marketing to sales.<\/span><\/p>

Around two years ago, we couldn't measure any relevant funnel contribution from marketing. Today, we generate thousands of marketing qualified leads per year and a resulting turnover in the millions.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Anna-Lena Rehder<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Group Management Marketing. GROB<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201eCase study with GROB and eviom\u201c.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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Successful implementation of international marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Measurable growth | Structured expansion | Global scaling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Many companies invest in strong campaigns and generate measurable results in their domestic markets. However, when it comes to implementation in international markets, measures fizzle out due to a lack of capacity, a lack of expertise or a lack of coordination between marketing and sales. Different markets, cultural differences, decentralised sales structures and technological challenges make internationalisation complex.<\/p>

Two things are needed to achieve sustainable results internationally:<\/p>

  1. Ongoing measures to generate traffic and leads.<\/li>
  2. Functioning processes to convert these leads into opportunities and sales.<\/li><\/ol>

    \u00a0<\/p>

    Marketing ROI Experts works in the field of international marketing with the agency eviom<\/a> eviom knows how to establish a brand and which channels need to be utilised in order to build demand. It is precisely these channels that need to be qualified and developed in cooperation with the sales department until orders are received.<\/p>

    As a result, customers can tap into international markets more quickly, minimise risks and establish marketing outside their own market as a strategic growth driver.<\/p>

    An example of the individual steps can be found in the following Digital Growth Roadmap:<\/p>

    <Digital Growth Roadmap><\/p>

    The specific coordination of the individual steps takes place individually depending on your needs and selected target countries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscuss international expansion<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Woman\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    \u201eIn der Zusammenarbeit mit Lutz konnten wir unsere Marketingma\u00dfnahmen sowie deren Ergebnisse deutlich transparenter und messbarer gestalten. Dadurch war es uns erstmals m\u00f6glich, den Beitrag des Marketings zum Umsatz konkret zu erfassen und gezielt zu verbessern. Vor rund zwei Jahren konnten wir keinen relevanten Funnel-Beitrag aus dem Marketing messen. Heute generieren wir tausende Marketing Qualified […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":186,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1513","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":43,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/1513\/revisions"}],"predecessor-version":[{"id":1928,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/1513\/revisions\/1928"}],"up":[{"embeddable":true,"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/pages\/186"}],"wp:attachment":[{"href":"https:\/\/marketing-roi.eu\/en\/wp-json\/wp\/v2\/media?parent=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}