Improve your business impact and drive top line growth

The Marketing ROI measures the impact on business outcomes. It turns activities into results. As a strategic approach it helps to grow revenues, win new customers and maximize profit.

A better ROI is the end result of an integrated set of actions related to people, technology and organization. Objectives, strategies and planning have to be aligned with sales. Effective demand generation, ongoing analytics and the ability to optimize with targeted actions are characteristics of performing marketing teams. Marketing ROI Consulting supports clients in their efforts with the following objectives:

  • Establishing Marketing ROI as culture
  • Educate teams on proven methods to measure and optimize the impact of activities
  • Outline a targeted action plan between all key stakeholders

Depending on client needs this could be a potential roadmap to improve the Marketing ROI: